Standard size postcard measures 4" inches by 6" printed on heavy weight card stock. A perfect gift for any firefighter, firefighters, firemen or fireman and fits in any fire station or firehouse.
"Fire Chiefs know us. So do little boys. ...It's a big day for everyone in town, welcoming the new American LaFrance. During it's decades of service, it will lead countless parades and be inspected by scores of big-eyed little boys. But most of all it will protect the homes, schools and businesses in the town. Because protection is what this new American LaFrance fire engine is all about."
Selection from the original 1971 ad copy.