Limited Edition Artist Proof Black and White Lithograph Pencil signed/lower right Numbered with Roman Numerals. Advertisement for Massachusetts Mutual. Norman Rockwell's eighty pencil drawings, done for Massachusetts Life Insurance Company, first appeared in a series of national consumer advertisements sponsored by the Company during the 1950's and 60's. Because Rockwell presented an essentially idealistic view of American life, his appeal has remained widespread over the years. This appeal seems to be derived from the familiar believable traits of each of the artist's characters and the nostalgic mood of their settings. As Rockwell once said: "Maybe as I grew up and found that the world wasn't the perfectly pleasant and so painted only the ideal aspects of it..."