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Lineman Postcard
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*This work, including all text, graphics, and designs, is protected by copyright law. Unauthorized reproduction, distribution, or modification of any part of this content without explicit permission from the copyright owner is strictly prohibited.
Details
The Lineman American Telephone and Telegraph Company, (AT&T) advertisement, 1948.
Standard size postcard measures 4" inches by 6" inches.
Although Rockwell's illustration would promote the image of AT&T, its effect was meant to be inspirational rather than commercial. In a letter to Rockwell from the ad agency, it was suggested to Rockwell that he portray the lineman on a telephone pole in the act of restoring service after a storm. "The work of the linemen for the Telephone Company," said the account representative, "is filled with opportunities for personal sacrifices and acts which stem only from devotion to national welfare, so that it seems a fitting work to honor by such a painting."
