This limited photo-offset lithograph entitled The New American La France is Here! measures 24 X 26 inches and is hand signed in permanent marker by Norman Rockwell on the lower corner. The print has wonderful detail, vibrant color and is listed in excellent condition.
Five full-color oil paintings were commissioned by ATO in the early 1970's. Each advertised a product manufactured by ATO's subsidiary companies, including sporting goods, fire protection tools, and construction equipment.
Rockwell used the Stockbridge fire station on Elm Street for this advertisement for ATO American-LaFrance fire engines. Passersby and people looking from windows to admire the new fire engine gave the picture human interest, and by sliding the house on the right closer to the firehouse, a village scene was created. Since the ad copy revolved around replacing a beloved old LaFrance with a new one, Rockwell was asked to substitute an old American-LaFrance for the town's old Ford fire engine.
The purchase of any limited edition Norman Rockwell print is accompanied by an Authenticity Certificate signed by our Museum Director, a complimentary one-year Museum family membership, and care and handling instructions for the object. Payment plans are available. All limited edition print purchases contribute directly to the Norman Rockwell Museum to preserve and present the art and legacy of Norman Rockwell. Please contact us for more information at 413.931.2237 or 800.742.9450. Or Email: MDuffy@nrm.org
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