Norman Rockwell, American Telephone and Telegraph Company (AT&T) advertisement, 1948.
Although Rockwell's illustration would promote the image of AT&T, its effect was meant to be inspirational rather than commercial. In a letter to Rockwell from the ad agency, it was suggested to Rockwell that he portray the lineman on a telephone pole in the act of restoring service after a storm. "The work of the linemen for the Telephone Company," said the account representative, "is filled with opportunities for personal sacrifices and acts which stem only from devotion to national welfare, so that it seems a fitting work to honor by such a painting."
The original oil painting was recently donated to the Norman Rockwell Museum by Verizon.
Find Prints of Norman Rockwell's Lineman Pre-Framed and Ready to Ship Direct from Norman Rockwell Museum Store! Framed Offset Prints are a Great Value, and Include Free Gift!
Currently included in the exhibition Keepers of the Flame: Parrish, Wyeth, Rockwell and the Narrative Tradition on view June 9 through October 28, 2018 at Norman Rockwell Museum.