Norman Rockwell Museum Store - The Golden Rule
The Golden Rule
Norman Rockwell Museum Store is your home to find Norman Rockwell’s The Golden Rule, “Do Unto Others As You Would Have Them Do Unto You” prints, posters, puzzles, cards, books, gifts, and so much more!
Find The Golden Rule museum quality custom giclee prints here, available in several different sizes, on paper or canvas, framed or unframed, with several frame styles to choose from. Pre-framed and ready to ship offset posters are also available directly from our museum store, along with other exclusive Golden Rule gifts. Your purchase directly supports Norman Rockwell Museum, and the legacy of Norman Rockwell.
Norman Rockwell’s The Golden Rule painting was first published on the April 1, 1961 cover of The Saturday Evening Post. A group of people of different religions, races and ethnicity served as the backdrop for the inscription "Do Unto Other As You Would Have Them Do Unto You." Rockwell was a compassionate man, and this simple phrase reflected his philosophy. The original oil painting is part of Norman Rockwell Museum’s permanent collection, and currently included in the touring exhibition Enduring Ideals: Rockwell, Roosevelt & the Four Freedoms