Norman Rockwell Museum Store - Rosie the Riveter

Rosie the Riveter

Norman Rockwell Museum Store is your home to find Norman Rockwell’s Rosie the Riveter prints, posters, puzzles, cards, books, gifts, and so much more! Find Rosie the Riveter museum quality custom giclee prints here, available in several different sizes, on paper or canvas, framed or unframed, with several frame styles to choose from. Pre-framed and ready to ship offset posters are also available directly from our museum store, along with other exclusive Rosie the Riveter gifts. Your purchase directly supports Norman Rockwell Museum, and the legacy of Norman Rockwell.

Norman Rockwell’s Rosie the Riveter painting was first published on the May 29, 1943 cover of The Saturday Evening Post. Similar to the famous Rosie the Riveter "We Can Do It!" poster by J. Howard Miller, Rockwell's illustration features a brawny woman taking her lunch break with a rivet gun on her lap, beneath her a copy of Hitler's manifesto, Mein Kampf and a lunch pail labeled "Rosie". Rockwell based the pose to match Michelangelo's Sistine Chapel ceiling painting of the prophet Isaiah. Rockwell's model for Rosie the Riveter was Vermont resident 19-year-old Mary Doyle Keefe who was a telephone operator near where Rockwell lived, not a riveter. Rockwell painted his "Rosie" as a larger woman than his model, and he later phoned to apologize. The Post's cover image proved hugely popular, and the magazine loaned it to the U.S. Treasury Department for the duration of the war, for use in war bond drives.