"Let's have a parade" is the phrase that begins a beloved American tradition, the Macy's Thanksgiving Day Parade. In 1924, employees of the R. H. Macy and Company store in Herald Square, many of whom were immigrants and first-generation Americans, chose to give thanks for their good fortune in a manner reminiscent of the festive parades held in their native countries. The excitement and praise from crowds lining the route that first year led Macy's to issue an immediate proclamation: the parade would become a tradition. Before the parade's first decade passed, Macy's welcomed the huge and spectacular helium character balloons that became its goodwill ambassadors. Since then, the parade has become a world-famous treasure. Through rare and historic images, Macy's Thanksgiving Day Parade offers readers a chance to reminisce, explore, and delight in eighty years of this thoroughly American celebration.
Paperback, 144 pages.
From the exhibition Tony Sarg: Genius at Play on view June 10 through November 5, 2023 at Norman Rockwell Museum.