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April Fool, 1948 (Girl with Shopkeeper) Signed Print

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Norman Rockwell (1894-1978) April Fool, 1948 Cover illustration for The Saturday Evening Post (April 3, 1948) Media print lithography on paper

In January 1976 Eleanor Ettinger Inc. printed the eight-color collotype April Fool on Rivers BFK Paper. The edition, measuring 24 by 26 inches, consists of 260 impressions. 200 were numbered and 60 were signed in pencil by Norman Rockwell. An additional 35 impressions, pencil signed and designated with roman numerals, were reserved for the artist.

When developing a painting, Rockwell's main goal was to tell a story. Every detail he included served to enhance the viewer's understanding of the scene, leaving no questions unanswered. April Fool (Saturday Evening Post April 3, 1948) is unique because:

"it does precisely what Rockwell rejects in every other painting: it creates areas of uncertainty and asks difficult-to-answer questions, which open up a space for interpretation between the image and the observer. The realistic painter in him could not resist demonstrating, as a joke that all could enjoy, what artifice realism is. Somehow the joke seems to have sucked him in, so that combinations of the incongruous began to generate the possibility of mysterious meanings. It is as if realism is not just technique and artifice, but is also magic."
From-Peter Rockwell, from Norman Rockwell: Pictures for the American People, 1999

The most important element of this piece is the number of props that Rockwell included. Everyday objects make up the picture, allowing viewers to easily identity the intended errors. After April Fool's Post cover release:

"People who like[d] to find fault with props settled down to take pen in hand when they first saw this picture. They wrote anyhow-by the hundred-but only to find out whether they had missed any of the mistakes."
From -Norman Rockwell, from Rockwell on Rockwell

The purchase of any limited edition Norman Rockwell prints is accompanied by an Authenticity Certificate signed by our Museum Director, a complimentary one-year Museum family membership, and care and handling instructions for the print. Payment plans are available. All hand signed reproduction print purchases contribute directly to the Norman Rockwell Museum to preserve and present the art and legacy of Norman Rockwell. Please contact us for more information at 413.931.2237 or 800.742.9450 Or Email: MDuffy@nrm.org

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Price $3,000.00
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