Limited Edition. B/W Lithograph NR Limited Edition pencil signed and numbered with Roman Numerals. American Family Life Series for Mass Mutual Insurance Co. Reproduced in Saturday Evening Post August 3, 1959, Rockwell's eighty pencil drawings, done for Massachusetts Life Insurance Company, first appeared in a series of national consumer advertisements sponsored by the Company during the 1950's and early 60's. Because Rockwell presented an essentially idealistic view of American life, his appeal has remained widespread over the years. This appeal seems to be derived from the familiar believable traits of each of the artist's characters and the nostalgic mood of their settings. As Rockwell once said: